Wednesday, 25 March 2015

Secondary Research - Music Videos

I wanted to do some secondary research to see how relevant music videos are when it comes to people listening to music. I found an article from 'The Hollywood Reporter' that was published in 2012 that showed me that statistically, most people (especially teenagers) use YouTube to listen to music more than listening to the radio. This means that more people are watching music videos along with listening to the audio which  goes along with the video. This may mean that the viewers find the music video more interesting as they may want to see the storyline behind it or even just their favourite artists performing. I have also noticed that any songs that enter the charts without a music video tend to not get past the number 20 mark very often before falling places. Then, once the music video for the track is released, the song tends to rise again in the charts. The article i found can be seen in the link below:

http://www.hollywoodreporter.com/earshot/youtube-radio-teens-music-survey-361857

Tuesday, 24 March 2015

Evaluation Question Planning

Once I have finished both my production and my ancillary text(s), I will need to focus on answering the evaluation questions that review my production. I did this last year and now there are fewer questions, it will mean that I can go into more detail when answering them and therefore make them even better quality and this may allow me to access a higher grade. The questions have to be answered through using a range of different media techniques and the fact there is only 4 questions means that it will be easier for me to use a wider range of techniques. Below are the questions and my plans for how I will be answering them:

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
For this question I plan to take another music video with a relatively similar type of song (slow with similar meaning) and screen it next to my video. I will then narrate over the top of both the videos and talk about what things I have done that are similar to the parallel video and what things I have done that I have seen in other videos. I am likely to use the video for Night Changes by One Direction as the music is a similar genre and tempo whilst the filming aspect is also very similar. I may also use the video for Another You, Another Way by Against the Current as this includes the memory aspect. Either that or I could use the video for 4am by Alex G.

2. How effective is the combination of your main product and your ancillary texts?
For this question I have thought about doing a narrative idea again with my ancillary texts being placed along side some clips from my production. I also may use a layout of the ancillary texts with arrows with descriptions of how they link to the production. This will be presented in a spider diagram style but will have the aspect of me narrating over the top of it so that I can incorporate more elements of using media to evaluate my final production.

3. What have you learned from your audience feedback?
For this question I will collect a panel of people together and get them to watch my production. I will try to get around 5-8 people so that I get a variety of opinions but I will ensure they are all around the age of 18 as this age seems to be one of the ages that spend a large part of time watching TV and music videos. I will then review the feedback and present it in a sort of mind map document with a screenshot of my production at the heart of it.

4. How did you use new media technologies in the construction, research, planning and evaluation stages?
For the final question I will look to use Power-Point or Prezi and split the slides into the 4 headings of construction, research, planning and evaluation. I will then give information as to which instruments I used for each section and how they were useful in the production of my music video. I am familiar with Power-Point but I think Prezi looks as though it will gain me more marks as it is slightly more complex and allows for interactive displays. Therefore I will look to use Prezi but if I am unable to get what I desire from it I will use Power-Point instead.

Music Video Review

When looking for more song ideas for my production I stumbled across an artist called Sam Hunt. I liked some of his songs and ended up looking through his YouTube account to see what sort of music videos he produces.

I liked the video for his song 'Take Your Time' and decided to consider using this for my production as I thought some of the lyrics were very relevant to the concept of my idea despite the idea behind his video coming from a whole different perspective of domestic violence. The video for this will be shown at the bottom left of this review.

The music video that caught my eye was the video to 'Leave the Night on' as it is a completely different idea to anything I have seen before. The song is relatively upbeat and has the theme of a party to it and this is different to what I usually listen to. The video is about Sam Hunt being a taxi driver and he is driving lots of different people to parties all across town. The video montages together all of the people in the back of the taxi as though the taxi itself is a party and it also has Sam Hunt performing the song by singing whilst he is driving. I thought the video was very eye catching as it is different and it looks relatively detailed considering the fact it is the first official music video he produced. The video can be seen to the bottom right after this text: